Definition & Meaning
The Cambridge Dictionary defines an Advertorial as;
an advertisement that is designed to look like a written article and seems to be giving information rather than advertising a product
In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story.
In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show.
In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is a point of discussion